It is easy to create and send postcards, here are a few pointers to get you by:
1) Postcard designing
• Layout
Whether you seek the help of designers or you use online postcard creators, you have to design a layout that creates clean lines, enticing designs and eye – catching drawing. If you go for a designer just create a simple draft to help the designer understand what you want.
• Colors
Pick colors that match but not an eye irritant. Avoid same hues because it may not be visible enough. Using pictures as your background requires that you use colors that are against the majority color in the picture.
• Text
Draft a short and succinct text. Explain everything in one or two sentences and do not forget where the readers or mail receivers can reach you. Contact information is very important so people can get back to you. Your postcard text should not include so much information so avoid overstuffing.
• Picture
Pick a simple picture that explains everything you want to say. Pick a picture that’s clean and represents your company in a good light. If you do not really have a good photograph get a good photographer and let them do wonders for your product or service. Photographers have specialties too like doctors so make sure you tap the right photographer so you can get good pictures.
3) Mailing list
You have two choices for your mailing list to upload an existing one or buy from the printers contact information that they have an abundance of. You can do both or pick one. Mailing lists are extremely important to get to the right people.