광고 How, when, and the place to reveal; these are the questions many online bloggers, reviewers, and testimonial writers alike are asking. The idea of “full disclosure” is a complicated one for many individuals. In December of 2009, the FTC (Federal Trade Fee) revised its guidelines and laws about endorsements and testimonials in promoting. The old guidelines, greater than thirty years old, had been in place earlier than the Web and now not utilized to as we speak’s huge area of promoting. Because the new guidelines took impact there’s a lot dialogue and confusion amongst endorsers and advertisers, whether or not receiving compensation for a product or service or not  메뉴잇.

The idea behind the FTC’s guidelines and laws is to make it simpler for the reader/shopper to resolve if they need to belief the opinion of the individual endorsing the product or service. If the endorser is sincere and up-front about his or her compensation for a testimonial or overview, the reader is extra more likely to belief the opinion and much more more likely to buy stated product or service. This works effectively for people who find themselves paid or compensated ultimately for his or her opinions.

The issue is available in when figuring out when a overview or testimonial is taken into account an endorsement. To find out whether or not a full disclosure assertion must be current when giving testimonials or critiques, the FTC says there must be a connection between the endorser and the company offering the product or service. Many examples are given on the FTC.gov website, most having to do with tv promoting. The next instance from the FTC.gov website illustrates how full disclosure must be dealt with when endorsing a product or service online.

A shopper who recurrently purchases a specific model of dog meals decides

at some point to buy a brand new, dearer model made by the identical producer. She writes in her personal weblog that the change in weight-reduction plan has made her dog’s fur noticeably softer and shinier, and that in her opinion, the brand new meals undoubtedly is price the additional cash. This posting wouldn’t be deemed an endorsement beneath the Guides.