Jennifer Glaspie launched Chicago-based Aphira golfware to create attire for the social golfer who desires to face out on the inexperienced, not match into the membership women golf skirt B078J7KW3R.
by Carolyn Schwaar
When novice golfer Jennifer Glaspie was kicked off the inexperienced at a Florida golf membership for sporting a sleeveless, collarless sweater, she did not know then that ladies’s golf attire would grow to be her life’s ardour.
From the runway to the golf green
In 2000, Glaspie, a profitable company business advisor on the prestigious Chicago-based agency of Baine & Co, began studying golf on the request of her boyfriend (now husband). However as her golf swing improved, this petite and style-savvy urbanite discovered her clothing choices did not.
“Golf attire is thus far behind the curve fashion-wise and the choices for the fashion-conscious golfer are restricted,” she says. However it took a cool October morning with a tee time looming and “nothing to put on” that lastly pressed Glaspie to motion.
Satisfied that there was nice potential in a high-end line of girls’s golf clothing that was fashionable and cozy but subtle, Glaspie put her profession on maintain, and put her Kellogg MBA to make use of growing a business plan to launch a classy line of girls’s golf attire.
“I’ve all the time had a love of vogue, however I believed getting into the aggressive attire trade can be simply loopy,” remembers the 32-year-old Michigan native. Nonetheless, analysis confirmed that, though the attire trade is cut-throat, high-end niches reminiscent of resort ware and specialised sports activities attire, have their very own, extra accessible and fewer aggressive market. “I discovered some fashion-forward traces that have been doing effectively, however the market actually wasn’t saturated, so every thing pointed to ‘go,’ ” she says.
Glaspie and her tradition-bucking designer, Cassy Clark, got down to create golf attire that was enjoyable to put on, hip, and a bit of bit horny, hoping towards hope that they might have a success. And so they did